For the first time in 138 years of life of the brand, Levi's ® launches global campaign aligned with all countries of the world where it operates. The reason is not random: we are going through great changes in today's world and some of them do not seem to be easy. With the slogan Go Forth ™, Now Is Our Time, Levi's ® will reach 24 countries in 19 languages, with the aim to inspire all those who do not want to wait any longer for positive change in the world. That's why now is the time to leave a legacy to the future.
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